‫Alrighty.
‫Welcome to the section.
‫How to Think About Communicating and sharing your work.
‫Now, arguably, this is the most important section of the whole course.
‫Well, maybe a close second, because, of course, the skills that you've learned in this course foundationally
‫important.
‫But what the next step is, is now that you've got skills, what do you do next?
‫And this whole section can be summed up in three words.
‫Well, a question, really, and this is the most important question you can ask when communicating
‫your work.
‫And the reason I've got the framework here is because it's similar to step one in the framework, the
‫problem definition.
‫So what is the most important question you can ask?
‫Who is it for?
‫Or I've shortened it to who's it for?
‫So it makes it into a nice three word congregation there.
‫And then because this is your start, you can build upon it, you can dig deeper.
‫You've got an idea of who your work is for.
‫What questions will they have?
‫What needs do they have?
‫What concerns can you address before they arise?
‫The objective here by asking who's it for is to get on the level with the person you're communicating
‫with.
‫And now, of course, you'll never be able to fully answer these questions, but it pays to think about
‫them in advance.
‫Having a conversation with your potential audience is a warm up for the actual conversation.
‫Communicating your work is an unsolved challenge, but that's what makes it fun.
‫What may make complete sense in your head may be a complete mystery to someone else.
‫Now let's have an example.
‫If you want your message to be heard, it's not enough for you to deliver it in a way someone can hear
‫it.
‫Like if you imagine the man yelling on the street, he can be heard but not understood.
‫You have to deliver the message in a way it can be understood.
‫Such as these girls in a group project here.
‫Now I've written the word potentially here is because of course they're being heard, but because communication
‫is such a hard problem, it's not a definite that they'll be understood.
‫Now let's break it down.
‫After asking yourself, Who's it for, you'll start to realize there are two main audiences for your
‫work.
‫People on your team and people outside your team.
‫These can cross over, of course, and even be broken down into further categories.
‫But these two categories are where we'll start.
‫As you get a little bit of practice asking yourself, Who's it for?
‫You'll start to realize your work isn't for everyone.
‫A beginner's mistake is thinking too broadly.
‫A message which appeals to everyone may convey information, but it will lack substance.
‫You want that gut punch reaction.
‫So that's why we ask Who is it for?
‫So you can get that message specifically to that person.
‫Now to begin, let's pretend you've asked yourself who's it for?
‫And your answer is someone who thinks like you people on your team, your team mates, your manager,
‫someone on the internet reading about your latest technical project.
‫Over the next few videos, we're going to break down some techniques that you can use to communicate
‫and share your work with people on your team and people outside your team.
‫So let's get started.